Posted on Apr 3rd 2011 @ 9:35 PM

Underwear featuring favorite candy such as Razzles, Double Bubble, Sugar Babies, Tootsie Rolls and more

Kids underwear is not typically an item considered hip, cool or fun. Until now.

At LikeWear, we are continuously expanding our growing line of cool kids clothes and accessories. Sure we have cool kids t-shirts and always have a lot to choose from when it comes to cool girls clothes, cool boys clothes and even cool baby clothes. But cool underwear? Yeah, cool kids underwear… we got that.

It all started with a brainstorm to take our best selling candy t-shirt graphics featuring faves like Tootsie Rolls, Dots, Junior Mints, Razzles and Dubble Bubble and shrink them down to fun-size so they could fit on the front of low-rise bikini underwear. We rolled them, placed them in clear plastic boxes in 3 packs, 5 packs and 7 packs and voile! A best seller was born.

Is it the bright eye-catching graphics, the crisp packaging or the hip yet comfortable fit that makes kids look at our cute underwear with gimme-got-to-have-it eyes? Regardless of the reason, our fun candy underwear has become such a hit that we’ve recently expanded our line to include camp underwear, puppy underwear, kitten underwear and days-of-the-week underwear is coming soon! Take a look.

I mean, who knew underwear could be this cool or this much fun? And as a mom, I love when I can buy necessities my kids need anyway but they’re so cute and “wantable” that I can disguise and give these items to them as gifts! But, the really best part? It’s something they can wear and use everyday. Cool and kids underwear are officially no longer an oxymoron.

Read more of Lisa's posts at her blog, Cool Kids Clothes, CEO Mommy and Chaos...